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Harley-Davidson, Inc. (HOG)
Consumer Cyclical · Recreational Vehicles · NYSE
Harley-Davidson, Inc. revenue & earnings — last 10 fiscal years
| Metric | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $6.00B | $5.65B | $5.72B | $5.36B | $4.05B | $5.34B | $4.89B | $4.84B | $4.12B | $3.58B |
| Gross profit | $2.57B | $2.37B | $2.37B | $2.13B | $1.62B | $2.09B | $1.48B | $1.52B | $1.12B | $836.49M |
| Net income | $692.16M | $521.76M | $531.45M | $423.63M | $1.30M | $650.02M | $741.00M | $706.59M | $455.36M | $338.74M |
| Net margin | 11.5% | 9.2% | 9.3% | 7.9% | 0.0% | 12.2% | 15.2% | 14.6% | 11.0% | 9.5% |
Source: Harley-Davidson, Inc. SEC filings (10-K). 19 years of history available in the interactive view.
Explore 19 years of Harley-Davidson, Inc. financials — interactive
Full income statement, balance sheet and cash flow with CAGR and trend on every row, 48 quarters, valuation ratios, plain-English health checks, and Ask — our SEC-grounded research assistant.
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About Harley-Davidson, Inc.
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Harley-Davidson, Inc. — frequently asked questions
What is Harley-Davidson, Inc.'s revenue?
Harley-Davidson, Inc. (HOG) reported revenue of $3.58B for fiscal year 2025, down 13.2% from the prior year, according to its SEC filings.
Is Harley-Davidson, Inc. profitable?
Yes. HOG earned net income of $338.74M in fiscal 2025, a net margin of 9.5%.
What is HOG's P/E ratio?
Harley-Davidson, Inc. trades at a price-to-earnings ratio of about 12.9 based on the latest data in our nightly-refreshed cache.
How fast is Harley-Davidson, Inc. growing?
HOG's revenue grew at roughly -2.5% per year over the last five fiscal years (compound annual growth rate), computed from SEC-filed statements.
Where does this data come from?
All figures are computed from Harley-Davidson, Inc.'s official SEC filings (10-K and 10-Q), covering 19 years of history, refreshed nightly. stockportfolio.pro does not provide investment advice.