Booking Holdings Inc. (BKNG) Stock Analysis
Consumer Cyclical · Travel Services · NasdaqGS
Booking Holdings Inc. (BKNG) posted $26.92B in revenue for fiscal 2025 (up 13.4% year over year), at a 20.1% net margin, and has compounded revenue about 31.7%/yr over five years, per its SEC filings.
Data last refreshed August 2, 2026 from SEC filings · how we compute this
The analyst's take on Booking Holdings Inc.
Booking Holdings Inc. has grown revenue from $10.74B to $26.92B over the last 10 fiscal years, compounding about 31.7% a year. The most recent year was up 13.4%, so growth has cooled from its longer-run pace.
Net margin sits at 20.1%, down 4.7 points year over year. It carries about $18.74B of total debt.
At today's valuation the market is pricing in roughly 5% annual free-cash-flow growth.
Synthesised from Booking Holdings Inc.'s SEC filings — descriptive, not advice. Ask the analyst your own question →
Booking Holdings Inc. revenue & earnings — last 10 fiscal years
| Metric | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $10.74B | $12.68B | $14.53B | $15.07B | $6.80B | $10.96B | $17.09B | $21.36B | $23.74B | $26.92B |
| Gross profit | $10.33B | $12.44B | — | — | — | — | — | — | — | — |
| Net income | $0 | $0 | $0 | $0 | $0 | $1.17B | $3.06B | $4.29B | $5.88B | $5.40B |
| Net margin | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 10.6% | 17.9% | 20.1% | 24.8% | 20.1% |
Source: Booking Holdings Inc. SEC filings (10-K). 18 years of history available in the interactive view.
Booking Holdings Inc.: no obvious red flags in the filings
Our deterministic scan of the filed statements — receivables vs sales, earnings vs cash, dilution, leverage and margins — didn't flag anything. Ask about the risks →
What growth is priced into BKNG stock?
At today's market cap of $149.47B, Booking Holdings Inc. is priced for free-cash-flow growth of about 5% per year for 10 years (assuming a 10% discount rate and 2.5% terminal growth, base FCF $9.09B from the FY ending 2025-12-31). For comparison, revenue 31.7%/yr, computed from its SEC filings. This is a reverse DCF — a translation of the price into a growth assumption you can judge, not a fair value and not advice. Change the assumptions yourself in the interactive view →
Explore 18 years of Booking Holdings Inc. financials — interactive
Full income statement, balance sheet and cash flow with CAGR and trend on every row, 48 quarters, valuation ratios, plain-English health checks, and Ask — our SEC-grounded research assistant.
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Booking Holdings Inc. financial history by metric
Compare Booking Holdings Inc. with peers
About Booking Holdings Inc.
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Booking Holdings Inc. — frequently asked questions
What is Booking Holdings Inc.'s revenue?
Booking Holdings Inc. (BKNG) reported revenue of $26.92B for fiscal year 2025, up 13.4% from the prior year, according to its SEC filings.
Is Booking Holdings Inc. profitable?
Yes. BKNG earned net income of $5.40B in fiscal 2025, a net margin of 20.1%.
What is BKNG's P/E ratio?
Booking Holdings Inc. trades at a price-to-earnings ratio of about 25.4 based on the latest data in our nightly-refreshed cache.
How fast is Booking Holdings Inc. growing?
BKNG's revenue grew at roughly 31.7% per year over the last five fiscal years (compound annual growth rate), computed from SEC-filed statements.
How much debt does Booking Holdings Inc. have?
As of fiscal year 2025, BKNG carried roughly $18.74B in total debt (short- plus long-term borrowings), per its filed balance sheet.
What is Booking Holdings Inc.'s market cap?
Booking Holdings Inc. (BKNG) has a market capitalization of about $149.47B, based on the latest data in our nightly-refreshed cache.
When does Booking Holdings Inc.'s fiscal year end?
BKNG's fiscal year ends in December. Its most recent annual filing covers the fiscal year ending 2025-12-31.
What growth is priced into BKNG stock?
At today's market cap of $149.47B, Booking Holdings Inc. is priced for free-cash-flow growth of about 5% per year for 10 years (assuming a 10% discount rate and 2.5% terminal growth, base FCF $9.09B from the FY ending 2025-12-31). For comparison, revenue 31.7%/yr, computed from its SEC filings.
Where does this data come from?
All figures are computed from Booking Holdings Inc.'s official SEC filings (10-K and 10-Q), covering 18 years of history, refreshed nightly. stockportfolio.pro does not provide investment advice.