Stocks / AMZN vs BKNG

AMZN vs BKNG: Which Stock Is the Better Buy?

Amazon.com, Inc. and Booking Holdings Inc. side by side — fundamentals from SEC filings, refreshed nightly. Sector: Consumer Cyclical.

AMZN is the larger company ($2.92T vs $149.5B). On the fundamentals, BKNG grows revenue faster (31.7% vs 13.2%); BKNG earns a higher net margin (20.1% vs 10.8%); AMZN has the stronger return on equity (18.9% vs -96.9%). Neither shows an obvious red flag in the filings. Full numbers below — the stronger figure on each row is in green.

AI verdict — AMZN vs BKNG, read from the filings

The stronger business, the cheaper stock, and the risks — synthesised from both companies’ SEC filings, every figure computed not guessed. Not investment advice.

 Amazon.com, Inc. (AMZN)Booking Holdings Inc. (BKNG)
Market cap$2.92T$149.5B
Revenue (latest FY)$716.92B$26.92B
Net income (latest FY)$77.67B$5.40B
Revenue growth (5y CAGR)13.2%31.7%
Net margin10.8%20.1%
Return on equity18.9%-96.9%
P/E ratio21.825.4
Dividend yield0.8%
Profitable years (of last 10)95
Positive free cash flowYesYes

Verify the comparison

Use the filing period and source shown by each tool before treating two figures as comparable.

Compare with another company:

See the full AMZN vs BKNG breakdown

Both companies across 19 years of income statement, balance sheet and cash flow — with ratios, health checks and Ask, the SEC-grounded research assistant. Free, no account needed.

Open AMZN's full financials →   Open BKNG's full financials →

More comparisons

Frequently asked questions

Which is bigger, AMZN or BKNG?

Amazon.com, Inc. is larger by market capitalization — $2.92T versus $149.5B.

Which grows faster, AMZN or BKNG?

Over the last five fiscal years, Booking Holdings Inc. grew revenue faster — 31.7%/yr versus 13.2%/yr, computed from SEC-filed statements.

Where does this data come from?

All figures are computed from official SEC filings (10-K), refreshed nightly. This is a data comparison, not investment advice.

Keep exploring

AMZN fundamentals → · BKNG fundamentals → · All 1,500+ companies → · Free screener →