Stocks / CARG vs HOG

CARG vs HOG: Which Stock Is the Better Buy?

CarGurus, Inc. and Harley-Davidson, Inc. side by side — fundamentals from SEC filings, refreshed nightly. Sector: Consumer Cyclical.

HOG is the larger company ($2.6B vs $2.5B). On the fundamentals, CARG grows revenue faster (11.2% vs -2.5%); CARG earns a higher net margin (16.6% vs 9.5%); CARG has the stronger return on equity (41.7% vs 10.8%). On the filings, CARG carries fewer potential red flags (0 vs 2). Full numbers below — the stronger figure on each row is in green.

AI verdict — CARG vs HOG, read from the filings

The stronger business, the cheaper stock, and the risks — synthesised from both companies’ SEC filings, every figure computed not guessed. Not investment advice.

 CarGurus, Inc. (CARG)Harley-Davidson, Inc. (HOG)
Market cap$2.5B$2.6B
Revenue (latest FY)$938.98M$3.58B
Net income (latest FY)$155.90M$338.74M
Revenue growth (5y CAGR)11.2%-2.5%
Net margin16.6%9.5%
Return on equity41.7%10.8%
P/E ratio14.812.9
Dividend yield2.9%
Profitable years (of last 10)1010
Positive free cash flowYesYes

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Use the filing period and source shown by each tool before treating two figures as comparable.

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See the full CARG vs HOG breakdown

Both companies across 19 years of income statement, balance sheet and cash flow — with ratios, health checks and Ask, the SEC-grounded research assistant. Free, no account needed.

Open CARG's full financials →   Open HOG's full financials →

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Frequently asked questions

Which is bigger, CARG or HOG?

Harley-Davidson, Inc. is larger by market capitalization — $2.6B versus $2.5B.

Which grows faster, CARG or HOG?

Over the last five fiscal years, CarGurus, Inc. grew revenue faster — 11.2%/yr versus -2.5%/yr, computed from SEC-filed statements.

Where does this data come from?

All figures are computed from official SEC filings (10-K), refreshed nightly. This is a data comparison, not investment advice.

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