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MediaAlpha, Inc. (MAX)
Communication Services · Internet Content & Information · NYSE
MediaAlpha, Inc. revenue & earnings — last 8 fiscal years
| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue | $296.91M | $408.00M | $584.81M | $645.27M | $459.07M | $388.15M | $864.70M | $1.11B |
| Gross profit | $49.24M | $65.10M | $85.38M | $101.52M | $70.06M | $66.71M | $143.57M | $167.54M |
| Net income | $18.13M | $17.82M | $-4.37M | $-5.28M | $-57.67M | $-40.42M | $16.63M | $25.62M |
| Net margin | 6.1% | 4.4% | -0.7% | -0.8% | -12.6% | -10.4% | 1.9% | 2.3% |
Source: MediaAlpha, Inc. SEC filings (10-K).
What growth is priced into MAX stock?
At today's market cap of $503.86M, MediaAlpha, Inc. is priced for free-cash-flow growth of about -5.6% per year for 10 years (assuming a 10% discount rate and 2.5% terminal growth, base FCF $65.26M from the FY ending 2025-12-31). For comparison, free cash flow actually grew 5%/yr over the last five fiscal years and revenue 13.7%/yr, computed from its SEC filings. This is a reverse DCF — a translation of the price into a growth assumption you can judge, not a fair value and not advice. Change the assumptions yourself in the interactive view →
Explore 8 years of MediaAlpha, Inc. financials — interactive
Full income statement, balance sheet and cash flow with CAGR and trend on every row, 48 quarters, valuation ratios, plain-English health checks, and Ask — our SEC-grounded research assistant.
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MediaAlpha, Inc. financial history by metric
About MediaAlpha, Inc.
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
MediaAlpha, Inc. — frequently asked questions
What is MediaAlpha, Inc.'s revenue?
MediaAlpha, Inc. (MAX) reported revenue of $1.11B for fiscal year 2025, up 28.8% from the prior year, according to its SEC filings.
Is MediaAlpha, Inc. profitable?
Yes. MAX earned net income of $25.62M in fiscal 2025, a net margin of 2.3%.
What is MAX's P/E ratio?
MediaAlpha, Inc. trades at a price-to-earnings ratio of about 14.6 based on the latest data in our nightly-refreshed cache.
How fast is MediaAlpha, Inc. growing?
MAX's revenue grew at roughly 13.7% per year over the last five fiscal years (compound annual growth rate), computed from SEC-filed statements.
How much debt does MediaAlpha, Inc. have?
As of fiscal year 2025, MAX carried roughly $153.41M in total debt (short- plus long-term borrowings), per its filed balance sheet.
What is MediaAlpha, Inc.'s gross margin?
MAX's gross margin was 15.0% in fiscal 2025 — gross profit of $167.54M on revenue of $1.11B.
What is MediaAlpha, Inc.'s market cap?
MediaAlpha, Inc. (MAX) has a market capitalization of about $503.86M, based on the latest data in our nightly-refreshed cache.
When does MediaAlpha, Inc.'s fiscal year end?
MAX's fiscal year ends in December. Its most recent annual filing covers the fiscal year ending 2025-12-31.
What growth is priced into MAX stock?
At today's market cap of $503.86M, MediaAlpha, Inc. is priced for free-cash-flow growth of about -5.6% per year for 10 years (assuming a 10% discount rate and 2.5% terminal growth, base FCF $65.26M from the FY ending 2025-12-31). For comparison, free cash flow actually grew 5%/yr over the last five fiscal years and revenue 13.7%/yr, computed from its SEC filings.
Where does this data come from?
All figures are computed from MediaAlpha, Inc.'s official SEC filings (10-K and 10-Q), covering 8 years of history, refreshed nightly. stockportfolio.pro does not provide investment advice.