Cricut, Inc. (CRCT) Stock Analysis
Technology · Computer Hardware · NasdaqGS
Cricut, Inc. (CRCT) posted $708.78M in revenue for fiscal 2025 (down 0.5% year over year), at a 10.8% net margin, and has compounded revenue about -5.9%/yr over five years, per its SEC filings.
Data last refreshed September 3, 2026 from SEC filings · how we compute this
The analyst's take on Cricut, Inc.
Cricut, Inc. has grown revenue from $486.55M to $708.78M over the last 7 fiscal years, compounding about -5.9% a year. The most recent year was down 0.5%, so growth is actually accelerating.
Net margin sits at 10.8%, up 2 points year over year on a 55.1% gross margin. It returns cash through a dividend yielding about 4.51%.
At today's valuation the market is pricing in roughly -11.4% annual free-cash-flow growth. It clears 6 of 8 deterministic health checks. Nothing in the filed statements trips our red-flag scan.
Synthesised from Cricut, Inc.'s SEC filings — descriptive, not advice. Ask the analyst your own question →
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Cricut, Inc. revenue & earnings — last 7 fiscal years
| Metric | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| Revenue | $486.55M | $959.03M | $1.31B | $886.30M | $765.15M | $712.54M | $708.78M |
| Gross profit | $142.35M | $332.37M | $457.45M | $349.89M | $343.29M | $352.79M | $390.43M |
| Net income | $39.21M | $154.58M | $140.47M | $60.67M | $53.64M | $62.83M | $76.70M |
| Net margin | 8.1% | 16.1% | 10.8% | 6.8% | 7.0% | 8.8% | 10.8% |
Source: Cricut, Inc. SEC filings (10-K).
Cricut, Inc. financial health: 6 of 8 checks passed
- ✓Revenue CAGR over 6 yrs (6.5%/yr)
- ✓Profitable every year (last 5)
- ✓Net margin above 10% (10.8%)
- ✓More cash than total debt (cash 275.7M vs debt 0M)
- ✗Positive operating cash flow (last 5 yrs)
- ✓Free cash flow positive (latest yr) (175.8M)
- ✗Share count falling over 5 yrs (buybacks) (208.1M → 211.3M shares)
- ✓Pays a dividend (3 consecutive yrs in our data)
Checks computed deterministically from filed annual statements — no AI judgement.
Cricut, Inc.: no obvious red flags in the filings
Our deterministic scan of the filed statements — receivables vs sales, earnings vs cash, dilution, leverage and margins — didn't flag anything. Ask about the risks →
What growth is priced into CRCT stock?
At today's market cap of $919.36M, Cricut, Inc. is priced for free-cash-flow growth of about -11.4% per year for 10 years (assuming a 10% discount rate and 2.5% terminal growth, base FCF $175.81M from the FY ending 2025-12-31). For comparison, revenue -5.9%/yr, computed from its SEC filings. This is a reverse DCF — a translation of the price into a growth assumption you can judge, not a fair value and not advice. Change the assumptions yourself in the interactive view →
Explore 7 years of Cricut, Inc. financials — interactive
Full income statement, balance sheet and cash flow with CAGR and trend on every row, 48 quarters, valuation ratios, plain-English health checks, and Ask — our SEC-grounded research assistant.
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Cricut, Inc. financial history
About Cricut, Inc.
Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
Cricut, Inc. — frequently asked questions
What is Cricut, Inc.'s revenue?
Cricut, Inc. (CRCT) reported revenue of $708.78M for fiscal year 2025, down 0.5% from the prior year, according to its SEC filings.
Is Cricut, Inc. profitable?
Yes. CRCT earned net income of $76.70M in fiscal 2025, a net margin of 10.8%.
What is CRCT's P/E ratio?
Cricut, Inc. trades at a price-to-earnings ratio of about 12.9 based on the latest data in our nightly-refreshed cache.
How fast is Cricut, Inc. growing?
CRCT's revenue grew at roughly -5.9% per year over the last five fiscal years (compound annual growth rate), computed from SEC-filed statements.
Does Cricut, Inc. pay a dividend?
Yes, CRCT pays a dividend — the yield is about 4.51%.
What is Cricut, Inc.'s gross margin?
CRCT's gross margin was 55.1% in fiscal 2025 — gross profit of $390.43M on revenue of $708.78M.
What is Cricut, Inc.'s market cap?
Cricut, Inc. (CRCT) has a market capitalization of about $919.36M, based on the latest data in our nightly-refreshed cache.
When does Cricut, Inc.'s fiscal year end?
CRCT's fiscal year ends in December. Its most recent annual filing covers the fiscal year ending 2025-12-31.
What growth is priced into CRCT stock?
At today's market cap of $919.36M, Cricut, Inc. is priced for free-cash-flow growth of about -11.4% per year for 10 years (assuming a 10% discount rate and 2.5% terminal growth, base FCF $175.81M from the FY ending 2025-12-31). For comparison, revenue -5.9%/yr, computed from its SEC filings.
Where does this data come from?
All figures are computed from Cricut, Inc.'s official SEC filings (10-K and 10-Q), covering 7 years of history, refreshed nightly. stockportfolio.pro does not provide investment advice.