DEO vs MO: Which Stock Is the Better Buy?
Diageo plc and Altria Group, Inc. side by side — fundamentals from SEC filings, refreshed nightly. Sector: Consumer Defensive.
AI verdict — DEO vs MO, read from the filings
The stronger business, the cheaper stock, and the risks — synthesised from both companies’ SEC filings, every figure computed not guessed. Not investment advice.
| Diageo plc (DEO) | Altria Group, Inc. (MO) | |
|---|---|---|
| Market cap | $45.0B | $114.1B |
| Revenue (latest FY) | $20.25B | $20.14B |
| Net income (latest FY) | $2.35B | $6.95B |
| Revenue growth (5y CAGR) | -0.4% | -5.1% |
| Net margin | 11.6% | 34.5% |
| Return on equity | 21.2% | -198.4% |
| P/E ratio | 18.8 | 14.4 |
| Dividend yield | 4.2% | 6.2% |
| Profitable years (of last 10) | 4 | 9 |
| Positive free cash flow | Yes | Yes |
Verify the comparison
Use the filing period and source shown by each tool before treating two figures as comparable.
See the full DEO vs MO breakdown
Both companies across 19 years of income statement, balance sheet and cash flow — with ratios, health checks and Ask, the SEC-grounded research assistant. Free, no account needed.
Open DEO's full financials → Open MO's full financials →Frequently asked questions
Which is bigger, DEO or MO?
Altria Group, Inc. is larger by market capitalization — $114.1B versus $45.0B.
Which grows faster, DEO or MO?
Over the last five fiscal years, Diageo plc grew revenue faster — -0.4%/yr versus -5.1%/yr, computed from SEC-filed statements.
Where does this data come from?
All figures are computed from official SEC filings (10-K), refreshed nightly. This is a data comparison, not investment advice.