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DEO vs KMB: Which Stock Is the Better Buy?

Diageo plc and Kimberly-Clark Corporation side by side — fundamentals from SEC filings, refreshed nightly. Sector: Consumer Defensive.

DEO is the larger company ($45.0B vs $38.1B). On the fundamentals, DEO grows revenue faster (-0.4% vs -3.0%); KMB earns a higher net margin (12.3% vs 11.6%); KMB has the stronger return on equity (134.6% vs 21.2%). On the filings, KMB carries fewer potential red flags (0 vs 2). Full numbers below — the stronger figure on each row is in green.

AI verdict — DEO vs KMB, read from the filings

The stronger business, the cheaper stock, and the risks — synthesised from both companies’ SEC filings, every figure computed not guessed. Not investment advice.

 Diageo plc (DEO)Kimberly-Clark Corporation (KMB)
Market cap$45.0B$38.1B
Revenue (latest FY)$20.25B$16.45B
Net income (latest FY)$2.35B$2.02B
Revenue growth (5y CAGR)-0.4%-3.0%
Net margin11.6%12.3%
Return on equity21.2%134.6%
P/E ratio18.822.2
Dividend yield4.2%4.5%
Profitable years (of last 10)410
Positive free cash flowYesYes
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See the full DEO vs KMB breakdown

Both companies across 19 years of income statement, balance sheet and cash flow — with ratios, health checks and Ask, the SEC-grounded research assistant. Free, no account needed.

Open DEO's full financials →   Open KMB's full financials →

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Frequently asked questions

Which is bigger, DEO or KMB?

Diageo plc is larger by market capitalization — $45.0B versus $38.1B.

Which grows faster, DEO or KMB?

Over the last five fiscal years, Diageo plc grew revenue faster — -0.4%/yr versus -3.0%/yr, computed from SEC-filed statements.

Where does this data come from?

All figures are computed from official SEC filings (10-K), refreshed nightly. This is a data comparison, not investment advice.

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DEO fundamentals → · KMB fundamentals → · All 1,500+ companies → · Free screener →