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KMB vs KR: Which Stock Is the Better Buy?

Kimberly-Clark Corporation and The Kroger Co. side by side — fundamentals from SEC filings, refreshed nightly. Sector: Consumer Defensive.

KMB is the larger company ($38.1B vs $35.7B). On the fundamentals, KR grows revenue faster (2.2% vs -3.0%); KMB earns a higher net margin (12.3% vs 0.7%); KMB has the stronger return on equity (134.6% vs 17.1%). Neither shows an obvious red flag in the filings. Full numbers below — the stronger figure on each row is in green.

AI verdict — KMB vs KR, read from the filings

The stronger business, the cheaper stock, and the risks — synthesised from both companies’ SEC filings, every figure computed not guessed. Not investment advice.

 Kimberly-Clark Corporation (KMB)The Kroger Co. (KR)
Market cap$38.1B$35.7B
Revenue (latest FY)$16.45B$147.64B
Net income (latest FY)$2.02B$1.02B
Revenue growth (5y CAGR)-3.0%2.2%
Net margin12.3%0.7%
Return on equity134.6%17.1%
P/E ratio22.234.0
Dividend yield4.5%2.5%
Profitable years (of last 10)1010
Positive free cash flowYesYes
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See the full KMB vs KR breakdown

Both companies across 19 years of income statement, balance sheet and cash flow — with ratios, health checks and Ask, the SEC-grounded research assistant. Free, no account needed.

Open KMB's full financials →   Open KR's full financials →

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Frequently asked questions

Which is bigger, KMB or KR?

Kimberly-Clark Corporation is larger by market capitalization — $38.1B versus $35.7B.

Which grows faster, KMB or KR?

Over the last five fiscal years, The Kroger Co. grew revenue faster — 2.2%/yr versus -3.0%/yr, computed from SEC-filed statements.

Where does this data come from?

All figures are computed from official SEC filings (10-K), refreshed nightly. This is a data comparison, not investment advice.

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KMB fundamentals → · KR fundamentals → · All 1,500+ companies → · Free screener →