Stocks / LNC vs MORN

LNC vs MORN: Which Stock Is the Better Buy?

Lincoln National Corporation and Morningstar, Inc. side by side — fundamentals from SEC filings, refreshed nightly. Sector: Financial Services.

MORN is the larger company ($7.1B vs $6.9B). On the fundamentals, MORN grows revenue faster (12.0% vs 1.8%); MORN earns a higher net margin (15.3% vs 5.7%); MORN has the stronger return on equity (30.6% vs 10.0%). On the filings, MORN carries fewer potential red flags (0 vs 1). Full numbers below — the stronger figure on each row is in green.

AI verdict — LNC vs MORN, read from the filings

The stronger business, the cheaper stock, and the risks — synthesised from both companies’ SEC filings, every figure computed not guessed. Not investment advice.

 Lincoln National Corporation (LNC)Morningstar, Inc. (MORN)
Market cap$6.9B$7.1B
Revenue (latest FY)$19.09B$2.45B
Net income (latest FY)$1.09B$374.20M
Revenue growth (5y CAGR)1.8%12.0%
Net margin5.7%15.3%
Return on equity10.0%30.6%
P/E ratio4.019.0
Dividend yield5.1%1.1%
Profitable years (of last 10)810
Positive free cash flowYes

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See the full LNC vs MORN breakdown

Both companies across 19 years of income statement, balance sheet and cash flow — with ratios, health checks and Ask, the SEC-grounded research assistant. Free, no account needed.

Open LNC's full financials →   Open MORN's full financials →

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Frequently asked questions

Which is bigger, LNC or MORN?

Morningstar, Inc. is larger by market capitalization — $7.1B versus $6.9B.

Which grows faster, LNC or MORN?

Over the last five fiscal years, Morningstar, Inc. grew revenue faster — 12.0%/yr versus 1.8%/yr, computed from SEC-filed statements.

Where does this data come from?

All figures are computed from official SEC filings (10-K), refreshed nightly. This is a data comparison, not investment advice.

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