Stocks / COLB vs PRI

COLB vs PRI: Which Stock Is the Better Buy?

Columbia Banking System, Inc. and Primerica, Inc. side by side — fundamentals from SEC filings, refreshed nightly. Sector: Financial Services.

COLB is the larger company ($8.7B vs $8.7B). On the fundamentals, COLB earns a higher net margin (23.9% vs 22.8%); PRI has the stronger return on equity (30.7% vs 7.0%); PRI trades cheaper on earnings (11.7× vs 11.9×). On the filings, PRI carries fewer potential red flags (0 vs 1). Full numbers below — the stronger figure on each row is in green.

AI verdict — COLB vs PRI, read from the filings

The stronger business, the cheaper stock, and the risks — synthesised from both companies’ SEC filings, every figure computed not guessed. Not investment advice.

 Columbia Banking System, Inc. (COLB)Primerica, Inc. (PRI)
Market cap$8.7B$8.7B
Revenue (latest FY)$2.30B$3.29B
Net income (latest FY)$550.00M$751.23M
Revenue growth (5y CAGR)8.2%
Net margin23.9%22.8%
Return on equity7.0%30.7%
P/E ratio11.911.7
Dividend yield4.9%1.7%
Profitable years (of last 10)1010
Positive free cash flow

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Use the filing period and source shown by each tool before treating two figures as comparable.

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See the full COLB vs PRI breakdown

Both companies across 19 years of income statement, balance sheet and cash flow — with ratios, health checks and Ask, the SEC-grounded research assistant. Free, no account needed.

Open COLB's full financials →   Open PRI's full financials →

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Frequently asked questions

Which is bigger, COLB or PRI?

Columbia Banking System, Inc. is larger by market capitalization — $8.7B versus $8.7B.

Which grows faster, COLB or PRI?

Five-year growth data is not available for both companies.

Where does this data come from?

All figures are computed from official SEC filings (10-K), refreshed nightly. This is a data comparison, not investment advice.

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