ADT vs BKNG: Which Stock Is the Better Buy?
ADT Inc. and Booking Holdings Inc. side by side — fundamentals from SEC filings, refreshed nightly. Sector: Industrials / Consumer Cyclical.
AI verdict — ADT vs BKNG, read from the filings
The stronger business, the cheaper stock, and the risks — synthesised from both companies’ SEC filings, every figure computed not guessed. Not investment advice.
| ADT Inc. (ADT) | Booking Holdings Inc. (BKNG) | |
|---|---|---|
| Market cap | $5.1B | $149.5B |
| Revenue (latest FY) | $5.13B | $26.92B |
| Net income (latest FY) | $596.00M | $5.40B |
| Revenue growth (5y CAGR) | -0.7% | 31.7% |
| Net margin | 11.6% | 20.1% |
| Return on equity | 15.8% | -96.9% |
| P/E ratio | 8.8 | 25.4 |
| Dividend yield | 3.3% | 0.8% |
| Profitable years (of last 10) | 5 | 5 |
| Positive free cash flow | Yes | Yes |
Verify the comparison
Use the filing period and source shown by each tool before treating two figures as comparable.
See the full ADT vs BKNG breakdown
Both companies across 19 years of income statement, balance sheet and cash flow — with ratios, health checks and Ask, the SEC-grounded research assistant. Free, no account needed.
Open ADT's full financials → Open BKNG's full financials →More comparisons
Frequently asked questions
Which is bigger, ADT or BKNG?
Booking Holdings Inc. is larger by market capitalization — $149.5B versus $5.1B.
Which grows faster, ADT or BKNG?
Over the last five fiscal years, Booking Holdings Inc. grew revenue faster — 31.7%/yr versus -0.7%/yr, computed from SEC-filed statements.
Where does this data come from?
All figures are computed from official SEC filings (10-K), refreshed nightly. This is a data comparison, not investment advice.