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EL vs KR: Which Stock Is the Better Buy?

The Estée Lauder Companies Inc. and The Kroger Co. side by side — fundamentals from SEC filings, refreshed nightly. Sector: Consumer Defensive.

KR is the larger company ($35.7B vs $30.3B). On the fundamentals, KR grows revenue faster (2.2% vs 0.0%); KR earns a higher net margin (0.7% vs -7.9%); KR has the stronger return on equity (17.1% vs -29.3%). On the filings, KR carries fewer potential red flags (0 vs 1). Full numbers below — the stronger figure on each row is in green.

AI verdict — EL vs KR, read from the filings

The stronger business, the cheaper stock, and the risks — synthesised from both companies’ SEC filings, every figure computed not guessed. Not investment advice.

 The Estée Lauder Companies Inc. (EL)The Kroger Co. (KR)
Market cap$30.3B$35.7B
Revenue (latest FY)$14.32B$147.64B
Net income (latest FY)$-1.13B$1.02B
Revenue growth (5y CAGR)0.0%2.2%
Net margin-7.9%0.7%
Return on equity-29.3%17.1%
P/E ratio34.0
Dividend yield1.7%2.5%
Profitable years (of last 10)910
Positive free cash flowYesYes
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See the full EL vs KR breakdown

Both companies across 19 years of income statement, balance sheet and cash flow — with ratios, health checks and Ask, the SEC-grounded research assistant. Free, no account needed.

Open EL's full financials →   Open KR's full financials →

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Frequently asked questions

Which is bigger, EL or KR?

The Kroger Co. is larger by market capitalization — $35.7B versus $30.3B.

Which grows faster, EL or KR?

Over the last five fiscal years, The Kroger Co. grew revenue faster — 2.2%/yr versus 0.0%/yr, computed from SEC-filed statements.

Where does this data come from?

All figures are computed from official SEC filings (10-K), refreshed nightly. This is a data comparison, not investment advice.

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